I was invited by Sibling Rivalry New York to develop the logo and logo system that would be part of the agency’s redesign of the iconic channel. We arrived at a logo that was a big departure from the client’s original logo. It serves as a platform and canvas that can expand and contract. The logo becomes a portal that moves the viewer from one moment into the next.
Many franchises needed to be implemented in the redesign. We developed a typographic system that could be applied easily across the board.
Part of the logo development was the development of an alternate alphabet that was based on modules derived from sections of the hero logo.