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Convergex Group is a leading provider of global brokerage and trading-related services for institutional investors and financial intermediaries.
Convergex Group came to us in need of a new logo and a new brand identity. After a lot of changes within the company had taken place, the goal was to establish a focused positioning to the outside, but also unify the company again internally.
Is was important to convey solidity, knowledge and refinement in an changing environment.
We developed a brand identity that was built on craftsmanship and attention to details. We decided on a classic, but at the same time modern, hands-on look and feel for the brand identity.
Concept and design development, art direction, layout.
This project was created with Sullivan NY who hired me as a freelance Art Director for this and other projects.