swa_web0.jpg

Swarovski

Luxury accessories and jewelry company that started out with selling crystals.  It was crucial to promote a sense of luxury and abundance combined with a clean aesthetic and a continuous visual integration of the attributes of a crystal within the branding and advertisement.

Development of several sub-brand logos, ads and brochures.

Concept development, directing designers, layout, prepress, press checks and art direction of photo shoots local and internationally.

This project was developed within SelectNY where I was hired as a freelance Senior Design and Art Director for this project.