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Luxury accessories and jewelry company that started out with selling crystals. It was crucial to promote a sense of luxury and abundance combined with a clean aesthetic and a continuous visual integration of the attributes of a crystal within the branding and advertisement.
Development of several sub-brand logos, ads and brochures.
Concept development, directing designers, layout, prepress, press checks and art direction of photo shoots local and internationally.
This project was developed within SelectNY where I was hired as a freelance Senior Design and Art Director for this project.