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Liquidnet is a global institutional trading network. Liquidnet directly connects large-scale investors to help improve performance for everyone—not just asset managers, but also the millions of investors who rely on mutual, managed, retirement and other funds to protect and grow their money.
Liquidnet came to us in need of a new brand identity. The client wanted to keep the existing logo. The client also expressed the need to stand out and appear modern and energetic. Liquidnet's motto is to look deeply into the given task and go far beyond the surface in order to find customized solutions fo their clients.
We developed a brand identity that was colorful and is built on visuals that are filtered through custom patterns. The viewer can get close to the visual or zoom out and always discover new elements that add up to the big picture.
Concept and design development, art direction, design.
This project was created with Sullivan NY who hired me as a freelance Art Director for this and other projects.