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Created new look and feel for monthly trade publication geared towards the beauty industry. Ideated creative ideas to accompany each story and researched, hired and assigned photographers and illustration for the magazine.
Redesign and conception of magazine: created templates, grids and rules for usage of fonts and for layout.
Directing photography, illustrations and senior designers. Photo-editing and communications with all contributors.
Oversaw all aspects of production. Full-time art-direction, design, layout, prepress. 2 years followed by consulting.