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Development of brand elements and brand identity around the new tagline "Far Beyond". The only elements needing to be carried over from the existing identity were the logo and the hero color. All new identity elements we made accessible through an online styleguide, which serves as an interactive toolbox, training tool for new hires and overall inspiration. The new identity found its expression in the form of an annual report, signage, invitations, and collateral, as well as a new magazine.
Conceptual, structural and editorial concepts, art direction, layout, design, pre-press, and ending with the print check.
This project was developed within The D4D, where I was hired as a freelance Art Director for this project.