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Skincare IQ was created by Sephora as a new product line, focusing on skincare products that work with precision on targeted areas. The idea was intelligent skincare that could be assisted by skincare expert's recommendations for all skin types.
A new logo was this product line was needed. The logo is being applied to POP displays, the website and a variety of advertisements.
Design development, art direction, design.
This project was developed with Peterson Mills Hooks in Minneapolis where I was hired on an ongoing basis as freelance Art Director for this and other projects.