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A young, bold, fast growing company that sells sunglass, headphone and mp3 players. Their clients are young urban twenty-somethings in Europe and the US. I was invited to redesign the logo and create all promotional material. Limited budget called for clean solutions, but also offered a lot of freedom within the design process. We were going for a bold appearance that plays off on black and white with color accents.
Strategy, branding, art direction for accessories label. Redesign of logo, design and art direction of photo shoot, catalogs, packaging and POP displays.
Design development, art direction, layout, prepress.